At Digi2, we've taken it upon ourselves to delve into the depths of the real estate market in Wroclaw, conducting a comprehensive survey to evaluate the loading speeds of various real estate websites. Armed with Google's PageSpeed Insights tool, we embarked on a mission to uncover the truth about website performance in the real estate sector.
The Need for Speed: Why It Matters
Picture this: a potential buyer eagerly clicks on your real estate website, eager to explore the listings you have to offer. But alas, their excitement quickly wanes as they find themselves staring at a loading screen that seems to stretch into eternity. In the blink of an eye, they've clicked away, lost to the depths of cyberspace, never to return.
In today's hyper-connected world, where instant gratification reigns supreme, website speed is no longer a luxury but a necessity. According to research, a mere one-second delay in page load time can result in a 7% reduction in conversions. In the cutthroat arena of real estate, where every lead counts, those precious seconds can mean the difference between sealing the deal and watching your competitors snatch victory from your grasp.
Our Case Study: Bernardynska.com
At Digi2, we practice what we preach. Case in point: our very own Bernardynska.com project. With its rich tapestry of graphics and multimedia elements, one might expect this website to be plagued by sluggish loading times. In just a week, we turbocharged our website's speed with some simple tweaks (and boy, was it snooze-worthy before)! However, much to our delight, Bernardynska.com defied expectations and emerged as a beacon of speed in the digital landscape.
But how did we achieve this feat, you ask? Allow us to lift the veil of mystery and share our time-tested tips for turbocharging your website's performance.
Here are our top tips to optimize your website's speed:
1. Optimize Graphics: One effective way to enhance your website's loading speed is by optimizing the graphics used. We recommend using the .webp format instead of .jpg or .png. Check out our article on Pixlr editor for more details and guidance on how to do this efficiently: https://www.digi2.agency/blog/pixlr-tool.
2. Minimize Unused Scripts: One common mistake is including unnecessary scripts on web pages. By avoiding scripts that are not utilized, you can significantly improve your website's speed. Decluttering your code will make a noticeable difference in loading times.
3. Leverage PageSpeed Insights: Take advantage of the data provided by PageSpeed Insights. This tool often reveals valuable insights that you may not have been aware of, allowing for easy adjustments in your code to enhance the overall performance of your website.
4. Utilize a Cloud-Based CDN: Implementing a cloud-based Content Delivery Network (CDN) can effectively boost your website's speed. Hosting scripts using a CDN ensures faster content delivery to your users, resulting in improved loading times.
5. Compress Scripts with BROTLI: When it comes to script compression, using BROTLI instead of GZIP can be highly beneficial for your website's performance. BROTLI compression reduces the transfer size of HTML, CSS, JS, and SVG files, leading to faster loading. Please note that this compression technique does not apply to JPG, PNG, WebP, or GIF files.
Brotli compression highlights:
- JavaScript: 14% smaller than gzip
- HTML: 21% smaller than gzip
- CSS: 17% smaller than gzip
6. Seek Professional Assistance: If handling these optimizations seems overwhelming, don't worry! You don't have to do it alone. Contact Digi2, and our team of experts will be more than happy to assist you in making your real estate website lightning-fast.
We are so, so, so excited to announce that we are currently developing a comprehensive report that will be available for download in PDF format soon! These real estate reports will cover more cities and even venture beyond national boundaries. We are planning exciting battles such as Wroclaw vs Warsaw, Krakow vs Wroclaw, and even Poland vs Spain... Believe that there is something to look forward to! :)
