Is it Worth Investing in SEO in Real Estate?

Why SEO Matters in Real Estate?

The real estate market is highly competitive and location-dependent. Potential clients — whether buyers, renters, or investors — start their journey online. According to the National Association of Realtors, 97% of home buyers used the internet to search for their next property in 2023. This means if your website doesn’t rank on the first page of search results, you’re likely missing out on a massive share of potential clients.

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Benefits of SEO for Real Estate

1. Increased visibility equals more leads

When someone searches for terms like “homes for sale in [city]” or “real estate agents near me,” appearing at the top of search results is crucial. 70-80% of users focus solely on organic results, and a well-optimized site ensures you’re visible where it matters most.

From our experience, clients who target hyper-local keywords (e.g., “2-bedroom apartments in Wroclaw”) see a significant uptick in website traffic — sometimes as much as 200% within six months of starting an SEO campaign.

2. Cost-effectiveness compared to paid ads

While pay-per-click (PPC) campaigns can deliver instant visibility, they can become expensive, especially in competitive markets. SEO, on the other hand, is a long-term investment that keeps generating traffic even after the initial optimization work is complete.

Studies show that SEO’s average ROI can exceed 200%, with some industries, like real estate, seeing even higher returns when implemented correctly.

3. Builds trust and credibility

A website that ranks high in search results is often perceived as more trustworthy. High-quality content, positive reviews, and strong on-page optimization signal to both users and search engines that your whole brand is reliable.

If we could advise you something additional in this regard, then create local guides, market insights, and neighborhood profiles to position yourself as an expert in your area. Not only does this improve rankings, but it also builds rapport with potential clients.

4. Targets specific audiences

SEO allows you to attract the exact audience you want to reach, whether they’re first-time homebuyers, seasoned investors, or renters. By using data-driven strategies like keyword research and user behavior analysis, you can tailor your content to meet their needs. We develop strategies for clients ourselves in such a customized way that the ads actually bring valuable leads without senselessly burning through the budget.

From experience, we already know that you can't approach targeting schematically, but explore your target audience in every possible way. Then great things can happen. :)

5. Mobile optimization drives local traffic

With 76% of home buyers using a smartphone to search for properties, mobile optimization is no longer optional. A fast, mobile-friendly site not only improves user experience but also ranks higher on Google.

Many of our real estate clients saw great increases in inquiries after improving their website’s mobile experience. Google rewards mobile-friendly sites with better rankings, especially for local searches. We work mainly on the Webflow platform, so we have full control over the responsiveness of our clients' websites – that way we avoid injections with a botched site, and on top of that, SEO likes us a lot more. ;)

The most common concerns we hear about SEO

“SEO takes too long to see results.”

While it’s true that SEO doesn’t deliver overnight results, the benefits compound over time. Think of it as planting seeds that grow into a sustainable source of traffic and leads.

Our Advice: Combine SEO with short-term tactics like Google Ads during the initial stages to ensure a steady flow of leads while your organic rankings improve.

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“My real estate market is too competitive.”

Yes, competition can be fierce, but this is exactly why SEO is critical. Instead of targeting broad terms like “real estate,” focus on long-tail keywords and hyper-local phrases.

Example: A term like “homes with swimming pools in [neighborhood]” may have a lower search volume, but the intent is much stronger, leading to higher conversion rates.

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“SEO is too complicated.”

SEO can feel overwhelming, but with the right guidance, it becomes manageable. At Digi2, we simplify the process for our clients, breaking it down into actionable steps and providing transparent progress reports.

So if you don't want to do it yourself, then put SEO under the wing of trusted professionals with real estate experience. We will be happy to relieve you of the burden and bring you good results. :) Our tailored SEO strategies focus on what works for your market and audience, ensuring every dollar you invest delivers maximum ROI.

So, Is SEO Worth the Investment?

The short answer is: ABSOLUTELY YES. Here’s why:

SEO attracts high-quality leads: People searching for real estate-related keywords are actively in the market. This means they’re more likely to convert.
SEO pays for itself over time: Unlike paid ads, which stop delivering the moment you pause your budget, SEO continues to drive traffic long after the initial investment.
SEO prepares you for the future: As search engines evolve, having a strong SEO foundation ensures your business remains visible and competitive.