Here’s how we approached the challenge and transformed their website into a fast, user-friendly, and SEO-optimized platform using Webflow.
The Situation BEFORE Digi2 Agency
Their site was built on a custom CMS, tailored specifically for their business. But over time, the limitations became overwhelming:
- Only selected fields could be edited by the marketing team. Full content control? A distant dream.
- The site itself? Static, lifeless, and slow. There were no animations or dynamic elements to bring it to life.
- SEO fundamentals, like proper <h1> tags or meta descriptions, were missing, and Google wasn’t impressed.
- To make things worse, 404 errors and broken links were everywhere. Managing redirects was impossible without calling in IT support.
- Images were uncompressed, huge, and non-responsive, causing sluggish loading times.
- Even simple updates to the site required help from a third-party IT company — hardly ideal for a fast-moving team.
The site was holding back the company’s growth, and everyone felt it. The marketing team struggled with the lack of control, the leadership team was frustrated with the constant delays in updates, and the website’s performance was scaring away potential leads.
The Challenge
We knew this project was about more than just fixing technical issues — it was about giving the company control over its digital presence. They needed:
- A website they could easily manage and update without relying on IT.
- Faster loading times to improve user experience and boost SEO.
- Form previews, so the team could track leads and review submissions without jumping through hoops.
- A seamless way to route form submissions to the right people—each facility had its own dedicated email address.
- Integration with Google Analytics 4 (GA4), to finally get real insights into how users were interacting with the site.
It was clear: the existing CMS wasn’t cutting it. We needed something that could do it all — and Webflow was the perfect fit.
The Transformation: Moving to Webflow
After a deep dive into their current setup and a detailed SEO audit, we laid out a clear path forward. Staying on the dedicated CMS wasn’t an option anymore. The best solution was to migrate to Webflow, where flexibility, speed, and ease of use could transform their entire digital strategy.
The Journey to Webflow:
- Taking Control Back: The first thing we did was empower the marketing team. With Webflow, they would be able to edit, manage, and update their entire website without needing any technical expertise. No more waiting for IT or third-party developers to implement changes.
- SEO Overhaul: We revamped the site’s SEO structure. We introduced proper tags, headings, and meta descriptions — giving Google exactly what it needed to rank the site higher.
- Redirect Management: We gave them control over their redirects. No more lingering 404 errors or broken links—now they could manage their URLs with ease.
- Responsive, Modern Design: All images were optimized, automatically adjusting to screen sizes, reducing load times, and improving the overall user experience.
- Lead Tracking Made Easy: Form previews and export options were integrated, allowing the team to track, view, and export form submissions with a few clicks.
- GA4 Integration: With Google Analytics 4 in place, the team finally had clear, real-time data on how their users were interacting with the site. No more guessing.
But we didn’t stop there. The new site needed a little spark, so we introduced some animations. Nothing too flashy — just enough to breathe life into the static pages. The result? A modern, dynamic site that didn’t just look good, but worked like a charm.
The Situation AFTER Digi2 Agency
Once the migration was complete, the difference was night and day. The site was faster, easier to manage, and performed better across the board.
What Changed After Digi2 Agency’s Migration:
- Lightning-Fast Load Times: The website’s speed increased dramatically, cutting down load times and boosting both user engagement and SEO rankings.
- IndependentTeam: The marketing team no longer needed to rely on IT for simple updates. They could manage the entire site themselves—quickly and easily.
- SEO Visibility: With proper SEO structure in place, the site’s visibility improved on search engines, capturing more traffic than ever before.
- Seamless Lead Tracking: Form submissions were no longer a mystery. The team could track, review, and export submissions effortlessly.
- Dynamic Design: The once-static site was now full of subtle animations, making it feel more engaging and modern.
- Data-Driven Decisions: Thanks to GA4, the team had access to real-time user data, allowing them to make informed decisions based on actual site activity.
And most importantly for us — our Client was happy. The leadership team was thrilled with the site’s performance, the marketing team finally had the control they needed, and the users? Well, they were sticking around longer than ever before.
"Unlike our previous partners, who waited for us to give specific instructions, Digi2 takes initiative and actively offers creative solutions. They don’t just wait for us to reach out — they anticipate our needs and provide suggestions that we hadn't even considered. This proactive approach has made a huge difference, and we really appreciate how they bring fresh ideas to the table." – Michał Kiereś, Owner of Mapeciaki
